Resume

Strategy & Data

Education

Skills | Techstack

Experience

Senior Strategy & Planning Associate

Oct 2021 – Present

Advanced from intern to Senior Associate in two years, recognized for impactful data-driven initiatives.

Data & Analytics:

Spearheaded UK market analytics, delivering reports to executives, ground teams and enterprise customers including Uber, Deliveroo, Ocado, Amazon, EVRi, and FedEx.
Designed functional KPIs and developed live dashboards, leveraging SQL, for enterprise, retail and marketing teams in cross-functional collaboration with executives, enabling swift decision making to achieve OKRs.
Developed real-time P&L tracking for UK ops using SQL and Gsheets, enabling a nuanced understanding of cost and revenue drivers, and informed strategic adjustments to achieve 30% EBITDA targets.
Performed customer segmentation and churn analysis, A/B tested retail offerings and pricing to reduce churn rate by 12% and increase LTV by 5%.
Introduced processes to improve data integrity, reducing asset discrepancy from 10% to 0.5% enabling recovery of £200k.
Led UK supply-chain process, improving forecasting accuracy by 25%, resulting in OPEX reduction of £30k per month.
Improved B2B SLA performance by 6% and reduced logistics costs by 14% by challenging ops effectiveness through data-driven analysis.
Led end-to-end implementation of customer onboarding solution across 6 retail sites, saving £40k annually. Utilised HubSpot and WhatsApp. Established control points, SOPs, and collaborated with regional leads for global scaling.
Developed workflows and automated processes to enable scaling UK Enterprise operations from 400 to 4000 vehicles. §Local PoC for coordinating global product requirements and change management of new product rollouts in the UK market.

Project Management & Process Development:

Led end-to-end implementation of customer onboarding solution across 6 retail sites, saving £40k annually. Utilised HubSpot and WhatsApp. Established control points, SOPs, and collaborated with regional leads for global scaling.
Developed workflows and automated processes to enable scaling UK Enterprise operations from 400 to 4000 vehicles.
Local PoC for coordinating global product requirements and change management of new product rollouts in the UK market.

Founded market analytics and strategy firm, successfully serving 30+ start-ups and SMEs globally with comprehensive market research and competitive strategy development using tools like SEMRush, Mintel and Frost & Sullivan.

Founder & CEO

May 2020 – May 2021

London, UK

RNBW CONSULTING

Manchester, UK

Selected for a prestigious leadership program (60/5000 applicants), quickly progressed from trainee engineer to assistant manager commercial role, working across various sustainable energy technologies including wind, solar, and hydro.
Project management of $40M system for a $2B power complex, completing in 2 months before estimated timeline, earning CEO Excellence Award.